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What factors influence to purchasing decisions of a customer?
Hey there,
What factors influence to purchasing decisions of a customer for a product or a service on websites? And furthermore, what's it based on? I guess I could go with top 3 these factors i.e 1) A need / a want; 2) More benefits that a customer will get from the product. 3) Real and great feedback and excellent social media presences What are your thoughts? Thanks in advance. Book Ad in Newspaper | Newspaper Ad Agency in Lucknow Last edited by Randy; 12-17-2020 at 01:59 AM. |
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Advertisement plays a greater role in influencing the purchasing decisions made by consumers. They are even known to bring about a great shift in market shares of competitive industries by influencing the purchasing decisions of consumers.
Consumer spending decisions are known to be greatly influenced by the economic situation prevailing in the market. This holds true especially for purchases made of vehicles, houses and other household appliances. At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values. In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. Group influence is also seen to affect the decisions made by a consumer. The primary influential group consisting of family members, classmates, immediate relatives and the secondary influential group consisting of neighbors and acquaintances are seen have greater influence on the purchasing decisions of a consumer. Purchasing power of a consumer plays an important role in influencing the consumer behavior. The consumers generally analyze their purchasing capacity before making a decision to buy and products or services. The product may be excellent, but if it fails to meet the buyers purchasing ability, it will have high impact on it its sales.
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